Business For A Better Future

Definition of Marketing, Functions and Tasks

Definition of marketing is a series or activity that aims to meet the needs and satisfaction of consumers. This marketing has different ways such as making products, determining product prices, selling products and also how to promote these products. In addition there is a marketing definition that explains that this activity is related to knowing the desires of consumers so that the company develops products, prices, services and promotions so that consumer needs are met.

As a form of activity that aims to meet the needs of consumers, it is closely related to activities in daily life. Because consumers are the initial target of this activity, usually they are faced with many product choices that they will indeed buy. The growing times the more choices of products on the market. But this also does not deviate from the marketing function itself based on the notion of marketing.


Marketing function
The definition function of marketing is very much done because this activity is indeed related to consumers and producers. Both need each other and become things that need attention. For marketing functions can be as an exchange, physical distribution, and also intermediaries. These three marketing functions are very different tasks. For example, in the exchange function, consumers buy goods from good producers to exchange money for goods. While the physical distribution function is the distribution of goods to consumers through various channels. And the intermediary function is the occurrence of intermediaries from producers to consumers through several parties.


Marketing tasks
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What Are the Differences in Sales and Marketing? Come on, Listen Here!

Not infrequently, sales and marketing divisions experience misconceptions and are considered the same functions and work tasks. Not only from the side of job seekers, sometimes even companies also mix their functions. Although sales and marketing are both part of the company’s strategy to achieve revenue targets, sales and marketing have a completely different focus.
For those of you who have just graduated from college and are still confused about determining the career focus between these two parts, it is appropriate to read this article because I want to discuss some of the differences in sales and marketing both in terms of functions and job descriptions. That way, you can better adjust it to your interests and abilities.

The first sales and marketing difference: definition

Let’s start with the meaning of sales and marketing itself. Sales are part of a company whose activities are selling, ensuring that products that are visible or not, assets, and services are sold at prices that are in line with company planning but are also accepted by consumers. Meanwhile, marketing is an implementation of a strategy that is run by the system. This understanding of marketing makes sellers and buyers meet.
A brief explanation of the difference between sales and marketing in terms of this definition becomes the basis for us to enter the next point. So it’s starting to look right, the difference between sales and marketing?


The work process is not the same
The next sales and marketing differences are seen from the
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