Not infrequently, sales and marketing divisions experience misconceptions and are considered the same functions and work tasks. Not only from the side of job seekers, sometimes even companies also mix their functions. Although sales and marketing are both part of the company’s strategy to achieve revenue targets, sales and marketing have a completely different focus.
For those of you who have just graduated from college and are still confused about determining the career focus between these two parts, it is appropriate to read this article because I want to discuss some of the differences in sales and marketing both in terms of functions and job descriptions. That way, you can better adjust it to your interests and abilities.
The first sales and marketing difference: definition
Let’s start with the meaning of sales and marketing itself. Sales are part of a company whose activities are selling, ensuring that products that are visible or not, assets, and services are sold at prices that are in line with company planning but are also accepted by consumers. Meanwhile, marketing is an implementation of a strategy that is run by the system. This understanding of marketing makes sellers and buyers meet.
A brief explanation of the difference between sales and marketing in terms of this definition becomes the basis for us to enter the next point. So it’s starting to look right, the difference between sales and marketing?
The work process is not the same
The next sales and marketing differences are seen from the work process. The sales team will face the consumer directly, aka one-on-one. Sales can directly come to the location of prospective customers or buyers, contact by telephone, and can also meet at an event or activity. In some types of companies, even the sales team must take different approaches and treatments for each customer because the work process is in the form of direct activity.
So that the sales team can make sales, there is a marketing team that conducts market analysis, including identifying consumer needs. The difference between sales and marketing, the marketing team prepares tools and concepts that will make customers look for goods and products that have been prepared. The sales team in charge of serving these prospective customers so that the product can be sold. The marketing team needs to re-imagine the products that have been successfully sold in the previous market, the way of promotion, and the advantages of previous products to be able to design strategies that will be used when marketing the product.
Scope of work
The workspace and duration can also illustrate the difference between sales and marketing. The sales team’s work tends to be short-term while the marketing team is certainly more long-term because it has to maintain relationships and foster harmonious relationships with business partners and vendors related to product marketing. The scope of marketing work includes Market Research, Public Relations, and Customer Satisfaction.
Meanwhile, the scope of the sales team’s work is to convince (prospective) customers to continue to feel the need for the product you sell. Now, those of you who want to work in these two divisions are increasingly able to see significant sales and marketing differences.
Priority and function
Sales and marketing differences can then be seen from the priorities and work functions of the two divisions. In terms of work priorities, the difference between sales and marketing lies in the activity target. The marketing team’s priority is to reach customers, and build good relationships with customers until they can become loyal customers. You can imagine the obvious benefits to be gained if there are several large companies becoming regular customers of the products your company has. The more regular customers, the greater the benefits will be.
But, this regular customer will be there if the service and response from the sales team also supports the quality of the product and the customer that has been reached. The function of the sales team is to accommodate and target customers while helping to meet their needs with the products offered. The difference between sales and marketing in these functions and priorities is precisely what then makes them work