Category: General Article

Definition of Marketing, Functions and Tasks

Definition of marketing is a series or activity that aims to meet the needs and satisfaction of consumers. This marketing has different ways such as making products, determining product prices, selling products and also how to promote these products. In addition there is a marketing definition that explains that this activity is related to knowing the desires of consumers so that the company develops products, prices, services and promotions so that consumer needs are met.

As a form of activity that aims to meet the needs of consumers, it is closely related to activities in daily life. Because consumers are the initial target of this activity, usually they are faced with many product choices that they will indeed buy. The growing times the more choices of products on the market. But this also does not deviate from the marketing function itself based on the notion of marketing.


Marketing function
The definition function of marketing is very much done because this activity is indeed related to consumers and producers. Both need each other and become things that need attention. For marketing functions can be as an exchange, physical distribution, and also intermediaries. These three marketing functions are very different tasks. For example, in the exchange function, consumers buy goods from good producers to exchange money for goods. While the physical distribution function is the distribution of goods to consumers through various channels. And the intermediary function is the occurrence of intermediaries from producers to consumers through several parties.


Marketing tasks
Not only its function, the explanation of this marketing also has its own task, namely to introduce products from the company, generate revenue for the company by selling, establish good relations between the community as consumers, and convey information to the company as one of the quality of products sold .
That is the understanding of marketing that can be used as one of the information or references for you. Marketing is indeed one of the important roles of the process of buying and selling from producers to consumers. All types of marketing activities are very beneficial for both parties.
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What Are the Differences in Sales and Marketing? Come on, Listen Here!

Not infrequently, sales and marketing divisions experience misconceptions and are considered the same functions and work tasks. Not only from the side of job seekers, sometimes even companies also mix their functions. Although sales and marketing are both part of the company’s strategy to achieve revenue targets, sales and marketing have a completely different focus.
For those of you who have just graduated from college and are still confused about determining the career focus between these two parts, it is appropriate to read this article because I want to discuss some of the differences in sales and marketing both in terms of functions and job descriptions. That way, you can better adjust it to your interests and abilities.

The first sales and marketing difference: definition

Let’s start with the meaning of sales and marketing itself. Sales are part of a company whose activities are selling, ensuring that products that are visible or not, assets, and services are sold at prices that are in line with company planning but are also accepted by consumers. Meanwhile, marketing is an implementation of a strategy that is run by the system. This understanding of marketing makes sellers and buyers meet.
A brief explanation of the difference between sales and marketing in terms of this definition becomes the basis for us to enter the next point. So it’s starting to look right, the difference between sales and marketing?


The work process is not the same
The next sales and marketing differences are seen from the work process. The sales team will face the consumer directly, aka one-on-one. Sales can directly come to the location of prospective customers or buyers, contact by telephone, and can also meet at an event or activity. In some types of companies, even the sales team must take different approaches and treatments for each customer because the work process is in the form of direct activity.
So that the sales team can make sales, there is a marketing team that conducts market analysis, including identifying consumer needs. The difference between sales and marketing, the marketing team prepares tools and concepts that will make customers look for goods and products that have been prepared. The sales team in charge of serving these prospective customers so that the product can be sold. The marketing team needs to re-imagine the products that have been successfully sold in the previous market, the way of promotion, and the advantages of previous products to be able to design strategies that will be used when marketing the product.


Scope of work
The workspace and duration can also illustrate the difference between sales and marketing. The sales team’s work tends to be short-term while the marketing team is certainly more long-term because it has to maintain relationships and foster harmonious relationships with business partners and vendors related to product marketing. The scope of marketing work includes Market Research, Public Relations, and Customer Satisfaction.
Meanwhile, the scope of the sales team’s work is to convince (prospective) customers to continue to
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Where to Find Business Loans Without Collateral

Are you a business owner in need of business loans without collateral? Where and how can you find affordable and secure collateral-free financing for your business? Just read this article and you’ll get answers to your questions.

Business Owners Looking for Financing

There’re many business owners who are on the lookout for business loans without collateral. So, for them, the main issue is whether they can business funding without collateral or an unsecured loan and whether they can get it easily.

When it comes to reasons, there’s more than one reason to apply for funding for a business. Maybe you’re faced with a relatively short-term expense like emergency facility repairs, aren’t you? What about a higher-than-expected tax bill? Are you focused on a longer-term investment? Do you want to expand, upgrade, or purchase new equipment for your company?

No matter what reason you have, you can turn to a reputable funding provider to get what you need. The great news is that today you have more small business loan options than ever before. This means you have a better chance of finding the right product for your business than years ago.

When it comes to collateral-free loans, the truth is that there’re very few options indeed. In many cases, you’ll be required to provide a personal guarantee. However, let’s move forward and see what the best options are for you to consider.

Business Loans Without Collateral

Here are the best options for business owners or merchants interested in a business loan without collateral:

  • Merchant Cash Advance

A merchant cash advance (MCA), which is a type of business funding and not a loan, has turned into highly popular financing options recently. An MCA provider will just purchase your future assets without requiring you to provide collateral.

You can get approved for a merchant cash advance from a respectable alternative online lender with ease. Just turn to a reliable and experienced business funding provider to get the best business loans without collateral for your company.

What about business loans with no collateral? Well, these are usually financing options for new businesses that need capital, but don’t have more traditional financing options to apply for. This type of loans may include:

  • Unsecured Business Lines of Credit

These offer access to revolving credit. The latter can be drawn from whenever you need capital to grow your business. You’ll only be required to pay interest on the amount drawn from the line of credit.

  • Business Credit Cards

A business credit card can be an essential option for many startup owners. No business financial information or collateral will be required to provide. You’ll get access to a credit line to borrow from to cover your expenses.

As you see, even if you don’t have any collateral to offer up on your business financing, not everything is lost. Even if you don’t want to put your personal assets on the line, there’re still a number of business funding options without collateral to apply for. Just find … Read More