Definition of marketing is a series or activity that aims to meet the needs and satisfaction of consumers. This marketing has different ways such as making products, determining product prices, selling products and also how to promote these products. In addition there is a marketing definition that explains that this activity is related to knowing the desires of consumers so that the company develops products, prices, services and promotions so that consumer needs are met.
As a form of activity that aims to meet the needs of consumers, it is closely related to activities in daily life. Because consumers are the initial target of this activity, usually they are faced with many product choices that they will indeed buy. The growing times the more choices of products on the market. But this also does not deviate from the marketing function itself based on the notion of marketing.
The definition function of marketing is very much done because this activity is indeed related to consumers and producers. Both need each other and become things that need attention. For marketing functions can be as an exchange, physical distribution, and also intermediaries. These three marketing functions are very different tasks. For example, in the exchange function, consumers buy goods from good producers to exchange money for goods. While the physical distribution function is the distribution of goods to consumers through various channels. And the intermediary function is the occurrence of intermediaries from producers to consumers through several parties.
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